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DAM

Great DAM heritage still sets the benchmark

 Great DAM heritage still sets the benchmark

The digital revolution certainly has altered the creative landscape forever. Creative people have an immense array of tools and systems at their disposal to bring creative ideas to life in any medium; the only limiting factor is their imagination.
 
Like all revolutions there are side-effects attached. For the digital photographer on of the side effects is file overload. We are all drowning in files. At one end of the spectrum this is just an annoyance as you cannot find the file when you need them. For creative professionals, it is mission critical. Lose files and you risk losing a client. The risks are just too high.